Lit From Within

This year has been the year when the no-makeup makeup look truly took off. The trend, often referred to as the new “clean girl” aesthetic, has significantly impacted TikTok, where full glam has been replaced by minimal makeup. Brands like Glossier, Saie Beauty, and Merit Beauty have thrived in this space by marketing themselves as minimal makeup brands. Many people love this trend because it is easy to execute and quick to apply. The idea is to achieve a lit-from-within glow and hydrated, healthy-looking skin.

It looks like you don’t have any makeup on, but you do. I have even loved this trend because it helped me feel a little more comfortable with the idea of no-makeup makeup, as it has always been more of a feminine stereotype, but makeup is truly for everyone. Skin tint, blush, and concealer are some of the staple pieces people use to achieve the look. One product that really took the internet by storm is the Saie Glow Drops and the Drunk Elephant Bronzing Drops, which gives your skin that beautiful warmth and tanned glow.

I feel like almost everyone has it in their routine, but for me, it was too bronzed, so I never liked it as much. This trend also helped people become more open to the idea of combining makeup and skincare into one. This concept has always been around but was never discussed as openly. I remember back in 2016 when full glam was the big thing, where you needed everything to be full coverage. As time shifted, we now see all that change.

It’s weird how trends shift and it’s interesting to see how it all came about. As time progresses I do hope this no makeup makeup look stays as I love having my skin look it’s best on days when I know it’s not.

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