This fall has been huge for burgundy. The color is currently making a major comeback which has been the new it girl color of the season this fall. I’ve seen it trend mainly in interior design and some fashion brands this past year but this fall it was full send… burgundy filled the runways. According to Google Trends, search results spiked starting from late June for the color burgundy and brands like Bottega Veneta, Yves Saint Laurent, and Gucci have already hopped on the trend with releasing their most iconic bags in their own version of burgundy which are stunning in so many ways.

Social media has also helped played a factor into this. Influencers have been wearing the shade head to toe deeming it the new fall color. Burgundy is such a beautiful color for fall, since it’s more of a warm color it helps pair beautifully with black or brown which is more of those warm-fall color tones.

Rickie De Sole, the fashion director at Nordstrom, called burgundy “the color of the season,” largely because of the way it has filtered through popular culture.

“Cultural context around color has a big impact,” De Sole said. “You see it coming at you from so many directions, and it seeps into your mind. Eventually people say, ‘I want to wear that color, too.’”

The more I look at it, the more I love this color. I can understand why this color is so popular. It provides such a sophisticated type of vibe giving the style of chic, cool, and luxurious.